The Business Traveler's Corner

Mixing Business and Pleasure, The Rise of the Bleisure Traveler

Posted by Monica Gutierrez on Jul 1, 2015 1:31:49 PM
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In recent years, we have seen the blurring lines between our professional and private lives, as technology allows us to be constantly connected. Thanks in part to mobile professional devices, this interconnectivity allows business travelers to be more efficient than ever while traveling, hardly missing a beat. While some may argue that this means we are constantly working, even during our off hours, others are taking full advantage of this by extending their business trips and adding a leisure component. Gone are the days of the “quickie” business trip, where the traveler flies in, spends their entire time in an office and hotel room and flies out. Modern travel behavior is evolving, as more travelers fit in leisure while on the road, mixing business with pleasure. While this type of travel is not new, its recent surge in popularity has coined it the term “bleisure”.

Skift, a travel website, published a report produced by Bridgestreet Global Hospitality, titled The Bleisure Report, in 2014. The first of its kind, the report gained some valuable insight into the travel habits, recent trends and sentiments of bleisure travelers. This type of travel is more common among Millenials and younger workers aged 34 and under, who add an average of 2 vacation days to their travels and incorporate sightseeing, dining, arts and culture into their business trips. According to the report, 78% of respondents believe that adding leisure days adds value to work assignments, while 96% say they gain cultural experience and knowledge, which improves job satisfaction and loyalty. While the average business traveler age is 47.5, 6 out of every 10 respondents said they are more likely to take bleisure trips today than 5 years ago. This means that this trend is spreading across all age groups, and we are more likely to see a surge in bleisure travel in the next few years.

 

Topics: Business Travel, Travel Tips, Bleisure

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